Geoff Parsons, Director

Geoff is responsible for the Group's sales and marketing. Recently appointed to the Board of the Central Council for Physical Recreation (CCPR), Geoff brings a wealth of high-level contacts, influence, creativity and knowledge across all of the By Design Group's work.

A double Olympic athlete and medalist at a number of major championships, Geoff has a truly world-class sporting pedigree and understanding of what it takes to achieve success.

Geoff was previously an engineering student at Imperial College, spent six years with one of Britain's top 100 companies and has worked extensively in British sporting and formal politics.

Paul Jones, Director

Paul manages all of the company's staff, suppliers, logistics, finance and administrative functions. He provides the 'engine room' leadership that makes the By Design Group's reputation for delivery second-to-none, ensuring a strong service-led approach is taken with all its clients.

An engineering graduate from Imperial College, Paul has transferred his management, information technology, administration and sales skills from the building materials industry to the By Design Group. He has also competed at national and county level in a variety of sports including windsurfing, badminton and cricket.

Mike Ridler, Coordinator (Consult by Design)

A Chemistry and Sport Science graduate from Loughborough University, Mike is a motivated and enthusiastic individual who joined the company in the Summer of 2004. He is also an experienced school communicator having worked for a year as a teaching assistant in a Primary School and more recently has gained experience in project management and consultancy.