Geoff Parsons, Director

Geoff is responsible for the Group's sales and marketing. Recently appointed to the Board of the Central Council for Physical Recreation (CCPR), Geoff brings a wealth of high-level contacts, influence, creativity and knowledge across all of the By Design Group's work.

A double Olympic athlete and medalist at a number of major championships, Geoff has a truly world-class sporting pedigree and understanding of what it takes to achieve success.

Geoff was previously an engineering student at Imperial College, spent six years with one of Britain's top 100 companies and has worked extensively in British sporting and formal politics.

Paul Jones, Director

Paul manages all of the company's staff, suppliers, logistics, finance and administrative functions. He provides the 'engine room' leadership that makes the By Design Group's reputation for delivery second-to-none, ensuring a strong service-led approach is taken with all its clients.

An engineering graduate from Imperial College, Paul has transferred his management, information technology, administration and sales skills from the building materials industry to the By Design Group. He has also competed at national and county level in a variety of sports including windsurfing, badminton and cricket.

Nicola Carr, Fenscape Manager (Operations by Design)

Nicola joined By Design Group as Fenscape Manager in August 2005 after working on the Fenscape project as the Fens Horticultural Officer for the European funded Leader+ project.

Her previous experience in horticulture and museums education coupled with a degree in Heritage Studies and her management qualifications has given her valuable skills to bring to the job. Her enthusiastic, energetic and hardworking nature coupled with her skills and experience make Nicola the ideal person to further the Fenscape facility.

Keelie Gray, Fenscape Supervisor (Operations by Design)

Keelie was appointed Fenscape Centre Supervisor in August 2005 after working part-time at Fenscape since February. She is an enthusiastic and motivated Heritage Studies graduate with experience in customer service and retail. Her excellent communication and organisational skills enable her to provide a customer-focused service.